Firefighters arrived to find heavy smoke pushing from multiple sides of the structure, prompting incident commanders to request additional alarms as crews worked to contain the rapidly developing fire. Authorities established a safety perimeter around the area while firefighters launched an aggressive attack to prevent the flames from spreading to nearby buildings and infrastructure. According to reports shared during the response, the incident escalated to a third alarm due to the size and complexity of the fire.
The smoke plume was visible from several neighborhoods throughout Portland, with witnesses reporting dark smoke rising high above the city skyline. Residents from North Portland, Mt. Tabor, and surrounding communities shared images and videos showing the growing column of smoke as emergency crews continued their firefighting efforts.
At this time, officials have not confirmed the cause of the fire or whether any injuries have been reported. The Centennial Mills site, a long-vacant industrial landmark on the Willamette River, has been the focus of redevelopment discussions for years, making the incident especially significant for the surrounding community.
Authorities are asking the public to avoid the area to allow emergency personnel unrestricted access while firefighting operations continue. Traffic disruptions are expected near Northwest Naito Parkway and adjacent roadways until the incident is brought under control.
Fire investigators are expected to begin examining the scene once it is safe to enter. Additional information regarding the extent of the damage, potential road closures, and the cause of the fire is expected to be released by Portland Fire & Rescue as the response continues. This remains a developing story, and updates will follow as more verified details become available.
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